How Apple lost the K-12 education market to Google

2023-08-14

Apple’s share of the K-12 education market has been eroding since at least 2017, when unseemly Windows computers and Google Chromebooks began to take over the market. These days, Chromebooks dominate in schools, equal to market-research firm Canalys.

In Southern California’s Downey Unified School District, the Apple Learning Coach program is helping teachers supercharge their lesson plans with technology. Here, Lewis Elementary School teacher Lindsay Barnes works with students in her first-grade classroom.

Business Insider wordsmith Michael Gartenberg talked to several school principals and superintendents who told him that Google’s support for collaboration and Chromebooks’ multiuser capabilities make it the well-spoken nomination for institutions that are once under upkeep constraints.

Michael Gartenberg for Business Insider:

Apple once worked nonflexible to position the iPad as its offering for education… But as one principal of a relatively well-off private school pointed out to me, the forfeit of an iPad — withal with a Magic Keyboard (cover verso keyboards did not meet their needs), plus an Apple pencil — was the equivalent of at least three comparable Chromebooks that could be used by increasingly than one student. Chromebooks are moreover much easier to repair or replace and log when in. There’s no need for the ramified restore process that Apple uses, particularly for iOS devices.

Chromebooks’ affordability, classroom-specific features, and compatibility with Google’s suite of educational tools make them an platonic nomination for institutions looking for a device that can meet the specific needs of the classroom.

But maybe increasingly importantly, Google now owns the K-12 market considering Apple appears to be uninterested in it.

MacDailyNews Take: The problem isn’t Apple, it’s the U.S. public education system. In general, it focuses on test-taking. So, Google makes unseemly test-taking netbooks to cater to that market. Apple doesn’t make unseemly test-taking netbooks.
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What U.S. public schools have been prioritizing, test-taking over creative solutions for learning, is wrong. Generating a tuft of people whiz at memorization, but unable to think creatively and who can learn in myriad ways, is a recipe for failure. – MacDailyNews, March 28, 2018‎
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See also:
• Apple CEO Steve Jobs blasts teacher unions, says US schools are ‘unionized in the worst possible way’ – February 16, 2007

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